Designer: Younhee Park
Show: Hawaiian Airlines presents: Runway to Runway Fashion Show
South Korean designer Younhee Park attributes the early start of her career to the support of her mother, who studied fashion herself. She provided an environment that helped foster Park's creative spirit. Park's love for drawing led her to begin studies in industrial design. However, after realizing that she could combine her two passions—art and clothes—she chose to pursue fashion. Park began studying fashion design at 20 years old, gaining 15 years of industry experience working for Korean fashion companies Obzee and Handsome.
In 2009, she ventured out with her own label, Greedilous, a word she coined to mean “to have it all.” In-your-face graphics, glam-meets-street futuristic pieces and a fearlessly unique spirit are all key elements of Park’s aesthetic, and its unique combination of bubbly and bold have put Greedilous at the top of the list of Seoul’s most sought-after brands. Not for wallflowers, Park encourages women to explore, discover, define and evolve themselves with Greedilous.