Designer: Jeffrey Yoshida
Show: Hawaiian Airlines presents: Runway to Runway Fashion Show
Jeffrey Yoshida lends his high-caliber attention to detail to create bridal, evening and alohawear that exudes glamour and charm reminiscent of the ’50s and ’60s. Following students at the Fashion Institute of Design and Merchandising in Los Angeles, Kalihi-raised Yoshida spent 16 years designing bridal and evening wear for Ada Athanassiou in Manhattan’s fashion district on 7th Avenue. Inspired by Grace Kelly and Audrey Hepburn, Yoshida began to recreate haute couture of the ’50s and ’60s with a touch of Hawaiiana flavor.
Since his return to Hawai‘i, Yoshida has continued to evolve his vision. Incorporating petticoats, off-shoulder sleeves and slim waists has helped shape a signature collection of retro-inspired alohawear, and his work has caught the attention of local and national admirers. Currently, he designs and handcrafts exclusive made-to-order bridal, evening and alohawear for private clients.